About Keypoint Strategies
Leadership Communication for Business Performance
We are a trusted partner to organizations bringing ambitious plans and products to life.
Keypoint Strategies is a strategic communications adviser to business leaders navigating change. Through a disciplined approach, we help sharpen strategic focus, define goals, refine positioning, evaluate stakeholders, and clearly communicate critical messages.
You might have internal marketing and communications teams, but you may still need an expert in leadership communications, business transformation, go-to-market strategies, or special projects that require focused support.
Our Mission
Mastering the message to power performance.
Keypoint Strategies was founded to fix a major problem in business. Too many companies, teams, and individuals underperform due to poor communication.
Situation
Unintended result
A leadership team sets a new strategy
The organization doesn’t understand it.
A product team launches a new innovation
The sales team doesn’t know how to sell it.
Companies merge
The mission is disrupted and the organization distracted.
An entrepreneur launches a business
Customers and investors are uninspired.
Market fundamentals shift
A company is slow to respond.
The list goes on. We’re here to help.
Executive Communications Consulting for Leaders
Elizabeth Castleman is fascinated by the critical role communication plays in organizational health and performance, and she loves helping leaders leverage principles of business strategy, marketing, persuasion, and human motivation to create communications that align and inspire stakeholders.
Drawing on her broad experience in marketing, product development, communications and business leadership, Elizabeth advises executives and their teams to sharpen organizational focus, clarify strategies, build culture, and develop targeted communications to achieve goals. She draws from a network of trusted creative partners to efficiently craft and execute programs.
Experience That Spans Industries and Institutions
Elizabeth developed her expertise studying at Harvard Business School, teaching at the Wharton School, working for leading businesses and organizations, and constantly researching the latest innovations in organizational dynamics and communications strategies. She has advised organizations ranging from venture-backed technology companies to global, public enterprises in such industries as consumer and business technology, telecommunications, human resources, commercial real estate, global manufacturing, and social and nonprofit enterprise.
